Organic Search (SEO)
People search for answers, compare options and discover brands along the way. We work on the infrastructure, content and site structure to improve search visibility and the contribution of organic traffic to the business. We also work with large, complex sites with broad page structures and multi-stage development and approval processes.
At the same time, search itself is changing. A growing share of questions is answered directly on Google's results page or inside AI engines, without a click. So we connect classic SEO with AI Search Optimization (GEO/AEO), so the brand appears both in the results and in the answers.
What the organic search service includes
- תשתית טכנית. Checking that Google can crawl and understand the site, that it is fast and mobile-friendly, and that there are no duplicates or broken redirects.
- מחקר מילות מפתח. Mapping the phrases your customers search for, by volume, competition and search intent.
- תוכן שעונה על שאלות. Pages that answer what customers ask at every stage, from first inquiry through comparison and decision.
- מפת עמודים. Assigning each group of phrases to one page intended for it, to prevent pages on the same site from competing with each other.
- אשכולות תוכן וקישור פנימי. Content around the topics the audience cares about, with links that lead readers and Google to the important pages.
- נתונים מובנים (Schema). Markup that helps search engines understand the company, services and content, in line with what appears on the page.
- ליווי הגירה ושינויי אתר. Planning redirects, pre-launch checks and post-launch monitoring, so traffic isn't lost.
- סמכות ואזכורים חיצוניים. Strengthening the brand's presence on relevant sites and sources.
- מדידה ודיווח. Tracking in Google Search Console and GA4: rankings, impressions, clicks and business contribution.
How we work
- ביקורת. Technical crawl, analysis of existing content and competitor review.
- תוכנית עבודה. A list of actions prioritized by impact and effort, including specifications a development team can implement directly.
- תיקונים טכניים. Fixing issues that prevent Google from crawling and understanding the site.
- תוכן. Improving existing pages and building new ones according to the page map.
- מעקב ושיפור. Monthly measurement, updated priorities and continued work.
The challenges of SEO on a large site
On large sites, many problems come from too much content: duplicate pages, old pages nobody maintains, several pages competing for the same phrase, and URL parameters that generate thousands of versions of the same page. On very large sites, crawling wasted on unimportant pages can slow the crawling of the important ones, so we also check crawl budget as part of the audit.
Another challenge is the process. A small change on a large site sometimes passes through several stakeholders, so clear specifications and the right priorities matter as much as professional knowledge. We prioritize what has the most impact, and deliver specifications that can go straight to development.
Read more: SEO for large sites: the technical mistakes that cost traffic, and how to fix them · What is GEO/AEO? A guide to optimizing for AI engines like ChatGPT and Gemini
Frequently asked questions
How long does it take to see results from organic search?
Technical fixes can have an effect within weeks. Building rankings for competitive phrases is a process of months, so we show interim metrics along the way.
Do you work with our development team?
Yes. We provide specifications a developer can implement, and support the work through launch and after it.
What is the difference between SEO and GEO/AEO?
SEO aims at ranking in search results. GEO/AEO aims at how AI engines mention and describe the brand in their answers. They rest on the same foundations and complement each other.
We are planning a new site. When should SEO be involved?
As early as possible, already at the stage of specifying the page structure. Migrating without planning redirects is one of the most common causes of lost organic traffic.
How do you measure success?
By impressions, clicks and rankings for the defined phrases, and above all by the organic traffic reaching the pages that matter to the business and the actions it generates.
ראו גם: AI Search Optimization (GEO/AEO) · Data & Measurement · E-commerce Performance
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