אודות CONNECT
Connecting strategy, media and technology for business growth.
CONNECT, part of the Bruckner Yaar Levi advertising group, is a digital advertising, media and technology agency. We specialize in digital strategy, media planning and management, content, data, and developing technology solutions for marketing and advertising.
Combining experience running advertising for leading brands, technology tools we develop, and the capabilities of the group's companies lets us connect strategic thinking, creative, media and business results.
We believe good work happens when you deeply understand the brand and its challenges, and bring together professionals, knowledge and technology to provide a broad and precise response.
CONNECT was founded in 2017 by Meidan Zwiebel, in partnership with Bruckner Yaar Levi.
We measure our success by our clients' business results.
The Bruckner Yaar Levi Group
Strategy, creative, media and technology, with a deep understanding of brands and people.
The Bruckner Yaar Levi Group is an advertising group with complementary capabilities in strategy, creative, media, digital and technology. The group's companies, Bruckner Yaar Levi, CONNECT, WEB3 and PRPL, complement one another, each bringing its own specialization. This makes it possible to bring the capabilities of the entire group to any brand challenge.
An advertising agency that has handled leading Israeli brands for three decades, and is one of the five largest advertising agencies in Israel.bnyadv.com ↗
Digital, media and technology. Since 2017.You are here
A digital agency operating in Israel and worldwide, the group's international arm. Since 2006.web3.co.il ↗
An advertising agency born from social: it started in 2010 as a social media agency and grew into a full-service advertising agency.prpl.co.il ↗The group's companies work with Israeli and international brands in finance and insurance, automotive and transportation, food and consumer goods, real estate, retail, education and services. Combining them makes it possible to build the right team and capabilities for each client, and to connect long-term brand building with present-day business goals.
The group in the media: Bruckner-Yaar acquires 50% of social media agency Purple (Globes) · Bruckner-Yaar-Levi acquires WEB3 (Globes) · Bruckner launches Connect (Ice)
OUR PRINCIPLES
What we believe in
Three principles that guide our work, from the first brief and throughout the engagement.
Understand the business
Before choosing channels, we learn the brand, the audience and the competition. The brief is where the work begins.
Initiate and ask
We bring new directions and opportunities in platforms and technologies, and ask the questions that need asking, even when they are uncomfortable.
Learn and improve
We test ideas and data along the way, report transparently on what works and what works less well, and improve.
Meidan Zwiebel | Partner in the Bruckner Yaar Levi group, founder and CEO of CONNECT
Partner in the Bruckner Yaar Levi group, leading the group's digital, media and innovation activity.
Meidan Zwiebel is an advertising and digital professional, entrepreneur and businessman, a partner in the Bruckner Yaar Levi group and its companies, and the founder and CEO of CONNECT. Within the group he leads all digital, media and innovation activity, and is responsible for developing the digital strategy, professional capabilities and technology solutions used by the group's companies and their clients.
He began his path in digital at a young age, building websites, communities and digital assets. He later joined Bruckner Yaar Levi, where he led media and digital activity and the development of new capabilities. In 2017 he founded CONNECT in partnership with the agency, and it has grown into a digital, media and technology company serving leading brands in Israel.
Today, alongside managing CONNECT, Meidan helps lead the group's activity and develop its digital growth areas. His work combines business and advertising strategy, managing large-scale media activity, developing new services and integrating advanced technologies into advertising and marketing.
In the media: The day consumers stopped searching for answers (Globes) · The real problem with AI-made advertising (Globes) · Forbes · Maariv
Frequently asked questions
When was CONNECT founded?
In 2017, by Meidan Zwiebel in partnership with the Bruckner Yaar Levi advertising group.
What is the connection between CONNECT and Bruckner Yaar Levi?
CONNECT, part of the Bruckner Yaar Levi advertising group, one of Israel's leading advertising groups, operates alongside the Bruckner Yaar Levi advertising agency, WEB3 and PRPL.
Who runs CONNECT?
Meidan Zwiebel, founder and CEO of CONNECT and a partner in the Bruckner Yaar Levi group, where he leads digital, media and innovation.
What characterizes working with CONNECT?
Media, performance, content, data and technology tools work together at CONNECT, and the capabilities of the group's companies can be added as needed.
Which brands do you work with?
Israeli and international brands in finance and insurance, automotive and transportation, food and consumer goods, real estate, retail, education and services.
Do you work with public companies and regulated organizations?
Yes, including working with compliance, legal and information security departments.
Where is the office?
At 10 Bezalel Yafe St., Tel Aviv.
בואו נדבר
רוצים לבדוק איך CONNECT יכולה לעבוד עם המותג שלכם? השאירו פרטים ונחזור אליכם, או עברו על כל השירותים שלנו.