GEO/AEO (Generative Engine Optimization / Answer Engine Optimization) הוא תהליך שמטרתו להגדיל את הנראות והדיוק של המותג בתשובות של מנועי בינה מלאכותית כמו ChatGPT, Gemini ו-Perplexity.

האם GEO/AEO מחליף SEO?

לא. הוא נבנה על גביו. מנועי AI רבים נשענים על תוצאות חיפוש ועל תוכן מאתרים מדורגים, ולכן אתר עם SEO חלש יתקשה להופיע גם בתשובות שלהם.

על אילו מנועים עובדים?

בוחרים יחד את המנועים המרכזיים שהקהל שלכם משתמש בהם, ומתמקדים בהם. עדיף לעבוד לעומק על כמה מנועים רלוונטיים מאשר לפזר מאמץ על כולם.

אפשר לשלוט במה שהמנוע אומר על המותג?

אי אפשר לשלוט ישירות, אבל אפשר להשפיע. המנועים מסתמכים על מקורות, ועבודה על איכות המקורות האלה ועל הבהירות של המידע באתר משפרת את הסיכוי שהמותג יוצג נכון.

איך מודדים הצלחה?

לפי שיעור ההופעה של המותג בתשובות על השאלות שהוגדרו, ההקשר שבו הוא מוזכר, הדיוק של המידע והמיקום ביחס למתחרים, לאורך זמן. כל מדידה מתעדת את המנוע, מצב החיפוש, השפה, התאריך ומספר ההרצות, כי התשובות משתנות בין בדיקות.

AI Search Optimization (GEO/AEO)

People learn about brands and compare them through the answers of AI engines too. We check how your brand is presented, which questions it is mentioned in and which sources are cited, and build a plan to improve its content and digital presence.

Some call the field GEO (Generative Engine Optimization) and some call it AEO (Answer Engine Optimization). Either way it's the same question: how AI engines and answer engines understand the brand, when they recommend it, and how you can influence it to be presented more often and more accurately. At CONNECT this is a full service, alongside organic search and media.

The difference between GEO/AEO and SEO

SEO aims at ranking on a results page: the goal is for the user to click your link. GEO/AEO aims at the answer itself: the goal is for the engine to mention the brand, describe it correctly and point to it. Both rest on the same foundations, such as quality content, clear site structure and authority, but they are measured differently and require different work.

מה מודדים. In SEO you measure rankings, impressions and clicks. In GEO/AEO you measure how often the brand is mentioned, in what context, alongside which competitors and which sources the engine cites.
איפה עובדים. In SEO the page is the destination. In GEO/AEO what is written about you off the site matters too: articles, comparison sites, reviews and forums the engines learn from.
כמה מנועים. In SEO there is one dominant engine. In GEO/AEO every engine behaves differently, so you need to choose which engines to focus on according to your audience.

What the service includes

מיפוי מצב קיים. We check how the brand is presented today in the major AI engines, which questions it appears for, which it doesn't, and who appears instead.
בחירת מנועים ושאלות למעקב. Together we define the AI engines most relevant to your audience and the list of questions your potential customers actually ask.
ניטור שוטף עם GEO Radar. Regular tracking of brand mentions, sentiment, accuracy of the information and the sources the engines rely on, compared with competitors.
תוכן שמנועים יודעים לצטט. Building and rewriting pages on the site in a clear structure: direct answers, structured data (Schema), FAQs and unambiguous definitions.
נוכחות מחוץ לאתר. Strengthening mentions in the sources the engines rely on, such as media, professional content sites and comparison platforms.
תיקון מידע שגוי. Identifying cases where the engine presents inaccurate information about the brand, and working on the sources that feed it.
מדיה בתוך מנועי AI. Support in new advertising channels opening up inside chats and answer engines, according to actual availability, as paid activity separate from the organic work.

How the process works

אבחון. A scan of the AI engines on the key questions in your category, and a snapshot: where you are, where the competitors are and which sources have influence.
אסטרטגיה. Choosing the engines, questions and messages to work on, and prioritizing between work on the site and work off it.
ביצוע. Updating the site's content and structure, structured data, and work on external mentions.
מדידה ודיווח. A periodic report on the brand's visibility in each engine, changes over time and next steps.

Who it's relevant for

Any brand whose customers compare alternatives before deciding: finance, insurance, health, automotive, retail, travel and technology. In these fields, a question like "what's most recommended" or "what's the difference between X and Y" is exactly the moment when the shortlist is decided.

Frequently asked questions

What is GEO/AEO?

GEO/AEO (Generative Engine Optimization / Answer Engine Optimization) is a process that aims to increase the visibility and accuracy of the brand in the answers of AI engines such as ChatGPT, Gemini and Perplexity.

Does GEO/AEO replace SEO?

No. It is built on top of it. Many AI engines rely on search results and on content from ranked sites, so a site with weak SEO will struggle to appear in their answers too.

Which engines do you work on?

Together we choose the main engines your audience uses, and focus on them. It's better to work in depth on a few relevant engines than to spread effort across all of them.

Can you control what the engine says about the brand?

You can't control it directly, but you can influence it. The engines rely on sources, and work on the quality of those sources and on the clarity of the information on the site improves the chance the brand is presented correctly.

How do you measure success?

By the brand's rate of appearance in answers to the defined questions, the context in which it is mentioned, the accuracy of the information and its position relative to competitors, over time. Every measurement records the engine, search mode, language, date and number of runs, because answers vary between checks.

ראו גם: Organic Search (SEO) · Technology & AI in Marketing · כל השירותים

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