Paid Campaign Management
Paid campaign management is the day-to-day work in which the plan meets the audience: the right message, to the right people, on the platform and at the time they are open to hearing it. A large brand no longer works in one channel. Its audience searches on Google, scrolls on Meta and TikTok, reads content sites, consults ChatGPT and works on LinkedIn.
We manage paid campaigns on all the major platforms, with one team that sees the whole picture and connects it to the business goals.
The platforms we manage campaigns on
- גוגל. Search, Performance Max, Demand Gen, YouTube and the Google Display Network.
- Meta. Facebook and Instagram, including catalog, lead and video campaigns.
- טיקטוק. Short-video campaigns, with creative built for the platform rather than adapted to it.
- לינקדאין. Campaigns for professional audiences and B2B marketing, by job role, industry and company.
- Microsoft Advertising. Bing search and other formats on Microsoft's network, including Copilot, to reach audiences who also search outside Google.
- Pinterest. Advertising at the inspiration and planning stage, mainly in visual categories such as fashion, home design, food and beauty.
- X. Campaigns around real-time conversation: events, launches and news.
- טאבולה ו-Teads. Native and video advertising on leading content sites in Israel and worldwide.
- Display & Video 360. Managed programmatic buying, with control over placement environments and exposure quality.
- ChatGPT Ads. Advertising inside ChatGPT, a new channel that lets a brand be present when people consult, compare and look for recommendations. Since September 2026, Israel has been among the countries where advertising on ChatGPT is available.
What the campaign management service includes
- מבנה חשבון וקמפיינים. A structure that allows the algorithms to learn, with a clear split by goals, products and audiences.
- קהלים ודאטה. Audiences from the brand's data, lookalike audiences and remarketing, in line with privacy rules.
- קריאייטיב לכל פלטפורמה. Adapting messages and formats to each channel, with systematic creative testing.
- אסטרטגיות בידינג ותקציב. Managing bidding strategies and splitting budget between platforms according to actual performance.
- מדידה והמרות. Conversion integrations with the platforms, such as Meta's Conversions API and Google's Enhanced Conversions, to improve the quality of the conversion data the systems learn from, subject to technical and privacy limitations.
- בקרה רציפה עם AdSentinel. AI agents that monitor the accounts, identify anomalies in performance and spend pacing, and suggest actions to the team.
- דיווח שקוף. One report for all platforms, with cost per business result and not just per click.
How we work
- אבחון. Reviewing the existing accounts, campaign structure, measurement and historical data on each platform.
- יעדים ותמהיל. What each platform needs to achieve, and how the budget is divided between them.
- בנייה והשקה. Campaign structure, audiences and creative for each platform.
- אופטימיזציה. Daily tracking, testing and shifting budget according to performance.
- דיווח ולמידה. A periodic joint report for all platforms, and insights for the next round.
Campaign management on Google or Facebook (Meta): where to start?
The answer depends on where the customer is. Google is strong when there is existing demand: people already searching for the product or solution. Meta and TikTok are strong at creating demand: reaching people who haven't searched yet, with video and creative that sparks interest. LinkedIn fits when the audience is defined by job role, and content sites and programmatic extend reach to broad audiences. A large brand usually needs a combination, and the real question is how to divide the budget and how to measure each channel's contribution.
| Platform | Main strength | Especially suited for |
|---|---|---|
| Google Search | Existing demand | Leads and sales from people who are already searching |
| YouTube and Demand Gen | Video and broad reach | Awareness and consideration |
| Meta | Creating demand and precise audiences | Launches, leads and e-commerce |
| TikTok | Short video | Awareness and engagement |
| Professional audiences | B2B and recruitment | |
| Microsoft Advertising | Bing and Copilot search | Reaching searchers outside Google |
| Inspiration and planning | Awareness and consideration in visual categories | |
| X | Real-time conversation | Events, launches and news |
| Taboola and Teads | Native and video on content sites | Broad reach and site traffic |
| ChatGPT Ads | Presence inside conversations with AI | The consultation and comparison stage |
| DV360 | Programmatic buying | Reach at scale, with control |
What's the difference between campaign management, performance and media planning?
Media planning determines the mix and the budget split. Performance marketing focuses on conversions and the business outcome. Campaign management is the day-to-day execution within each platform. At CONNECT all three are managed together, so the plan, execution and measurement don't drift apart.
Read more: תעדוף ערוצים בקמפיין גוגל אדס: מה משתנה בחלוקת התקציב · טירגוט לפי שפה בגוגל אדס הוסר: מה זה אומר בשוק רב-לשוני · פרסום ב-ChatGPT בישראל: מה נפתח למותגים ואיך מתחילים
Frequently asked questions
What does paid campaign management include?
Building the account and campaign structure, defining audiences, adapting creative, managing bids and budget, connecting measurement, ongoing optimization and reporting. At CONNECT all of these are managed together, across all platforms.
Which is better, a campaign on Google or on Facebook?
Google is better suited when there is existing demand and people are already searching for the product. Facebook and Instagram are better suited for creating demand and reaching audiences who haven't searched yet. Usually the combination works better than either alone, and the budget split is set by goals and data.
Which platforms do you manage campaigns on?
Google (including YouTube), Meta, TikTok, LinkedIn, ChatGPT Ads, Microsoft Advertising, Pinterest, X, Taboola, Teads and DV360, plus other platforms according to the audience and goal.
How often do you optimize?
Tracking is daily, and in addition an AI agent monitoring layer flags anomalies. Structural changes are made according to the data, not on a fixed schedule.
How do you measure the success of a paid campaign?
By the cost per business result defined in advance, such as a qualified lead, a purchase or a new customer, and not just by clicks or impressions. That's why connecting measurement and conversions to the platforms is part of the service.
ראו גם: Performance Campaigns · Media Planning & Buying · Data & Measurement · E-commerce Performance
רוצים צוות אחד שמנהל את כל הקמפיינים של המותג? השאירו פרטים ונחזור אליכם.