Technology & Tools

We develop and integrate tools that help teams test ideas, organize information and monitor activity. Every tool is chosen by the role it plays in the work and the value it gives the team and the client.

The tools support the team: they help test directions early, track activity and free up time for thinking. Decisions stay with people.

AudienceLab Test creative before investing in it

AudienceLab is a system developed in the Bruckner Yaar Levi group for early testing of ideas and messages using AI-based personas. It helps raise questions, compare directions and sharpen a brief before production. The insights are a simulation to be weighed alongside professional knowledge and data from a real audience.

• פאנל של פרסונות סינתטיות. 200 synthetic personas built by characteristics such as age, gender, region, lifestyle and level of religious observance, each with a personality profile based on the OCEAN model. The panel covers a range of audiences, but it is not a statistically representative sample.
• שאלון של 10 מדדים. Among others, sentiment, willingness to engage and willingness to buy, with statistical control layers. The scores are used to compare directions, and are not a sales forecast.
• עומק איכותני. In-depth interviews with personas and a group discussion room, to understand why and not just how much.
• המלצה ברורה. A summary report with a Go, Revise or No-Go recommendation, and a prioritized action plan.

When is it used?

• לפני הפקה. Testing a concept and script before investing in the shoot and media.
• בחירה בין כיוונים. Comparing several creative ideas or messages, to decide which direction to invest in.
• לפני בריף ליוצרים. Sharpening the message before it goes to influencers and content creators.
• הבנת קהלים שונים. How different ages, regions and lifestyles react to the same idea.

It's also important to know what the system doesn't do: it doesn't predict results and doesn't replace market research. Its role is to surface questions, objections and blind spots the audience may raise, to sharpen the idea, script and visuals before going live.

MySocial All of the brand's social in one place

MySocial is a system we developed to manage the brand's activity on the supported social platforms, from the idea to the analysis. The team and the client work in the same place: they plan, see exactly how each post will look, approve and learn from the data.

• הפלטפורמות הנתמכות. Managing activity on the major platforms from one interface.
• גאנט תוכן. Planning posts, campaigns and dates, with status and approvals for every item.
• הדמיות. A preview of how each post will look on the platform, before it goes live.
• רעיונות. A bank of ideas and content that the team and the client update along the way.
• ניתוח נתונים. Content performance across all platforms, with insights for the next plan.

More on social media management.

CompetitorLens Ongoing competitor research

CompetitorLens is a tool that tracks the brand's competitors on an ongoing basis, based on public information, and analyzes what they say, how they look and where there is an opportunity. Instead of one-off competitor research that goes stale within months, the team works with an up-to-date picture of the category.

• מסרים. What each competitor promises, and how it speaks to the audience.
• קריאייטיב. Which formats, visuals and concepts go live.
• יתרונות וחסרונות. Where each competitor is strong, and where it leaves a gap.
• תמונת קטגוריה. How the whole category behaves, and what is changing in it.

The insights go straight into the work: into the brief, the choice of messages and testing in AudienceLab before production.

AdSentinel AI agents for campaign monitoring

AdSentinel is a monitoring layer of AI agents that works on top of campaign management. The agents check the connected accounts at a fixed frequency, flag anomalies in performance and spend pacing and suggest actions. The team reviews every alert, decides and acts. More on performance campaigns.

What do the agents check?

• חריגות בביצועים. Sharp changes in costs, results or reach.
• קצב הוצאה. Accounts whose spend pacing is faster or slower than planned.
• הצעות לפעולה. Every alert comes with a suggestion, and the decision stays with the team.

GEO Radar Visibility monitoring in AI engines

GEO Radar tracks, as part of the GEO/AEO service, how engines such as ChatGPT and Gemini present the brand, on a predefined list of questions and in engines chosen according to the audience. This shows when the brand is mentioned, in what context and alongside which competitors, and measures the change over time. More on AI search optimization.

What is measured?

• רשימת שאלות קבועה. The questions your audience asks, defined in advance and checked regularly.
• המנועים הנכונים. ChatGPT, Gemini and other engines, according to the audience.
• הקשר ותחרות. Whether the brand is mentioned, in what context and alongside which competitors.
• מגמה לאורך זמן. A comparison between measurements, to see what changed and what worked.

PlatformPulse Ongoing updates system

The platforms change all the time. PlatformPulse tracks the official updates from Google, Meta, TikTok, LinkedIn, OpenAI and Microsoft, and summarizes what they mean for brands. The summaries are reviewed by the team and serve as the basis for some of the content inInsights & Updates.

How the tools work together

Each tool addresses a different stage in a campaign's life. Together they create a cycle of testing, execution and learning:

1. מיפוי. CompetitorLens maps the category and identifies where there is room to differentiate the brand.
2. לפני ההפקה. AudienceLab tests ideas, scripts and messages, and sharpens the direction before investing in it.
3. בזמן הקמפיין. MySocial manages content on the supported platforms, and AdSentinel monitors the accounts and flags anomalies.
4. לאורך זמן. GEO Radar and PlatformPulse feed the next strategy.

Read more: Synthetic audience research: how to test creative before production · What is GEO/AEO? A guide to optimizing for AI engines like ChatGPT and Gemini

Frequently asked questions

What is MySocial?

A CONNECT system for managing the brand's social activity: the supported platforms, a content calendar, post mockups, an idea bank and data analysis, in one place.

What does CompetitorLens check?

Competitors' messages and creative, each one's strengths and weaknesses and the overall picture of the category, on an ongoing basis.

What is a synthetic audience?

A synthetic audience is a collection of AI-based personas built on different audience characteristics. It makes it possible to test messages, ideas and creative directions from different angles at an early stage, but it is not a representative sample and does not replace research among real consumers.

Does AudienceLab replace market research?

No. It is an early tool for sharpening ideas and surfacing objections. Market research with real people remains the right tool for making big decisions.

How do the tools fit into our work with you?

Our teams use them in the ongoing work on the accounts, as needed and according to the engagement: for testing creative directions, monitoring campaigns and tracking brand visibility.

ראו גם: Technology & AI in Marketing · AI Search Optimization (GEO/AEO) · Performance Campaigns

רוצים לבדוק קריאייטיב לפני שהוא עולה לאוויר? השאירו פרטים.