E-commerce Performance
Online shoppers discover a product, compare, hesitate and come back. We support that journey: media that brings the right shoppers, a catalog and product pages that help them decide, and a simple purchase process. We also assess results against costs, returns and customer value, according to the available data.
We work with retailers and brands that sell online, connecting media with what actually happens in the cart, in inventory and in margins, according to the data that can be connected. The goal is to grow sales while continually assessing acquisition costs, customer value and profitability.
What the service includes
- אסטרטגיית רכישה ושימור. Balancing new customer acquisition with repeat purchases, by customer lifetime value rather than by a single transaction.
- ניהול פיד מוצרים. Building and improving the product feed for Google Merchant Center, Meta catalogs and other platforms: titles, images, attributes and prices.
- Google Shopping ו-Performance Max. Campaign structure by categories, margins and inventory, rather than treating the whole catalog as one block.
- מודעות קטלוג ורימרקטינג דינמי. Showing each visitor the relevant products based on what they viewed and searched for.
- קידום אורגני לעמודי קטגוריה ומוצר. Structure, content and structured data that bring traffic without a cost per click.
- אופטימיזציה של תהליך הרכישה. Identifying drop-off points in the cart and checkout, and testing to improve the conversion rate.
- מדידה עד רווחיות. Connecting media data to gross margin, returns and cancellations, where the data is available, to assess the contribution after advertising costs.
- היערכות לאירועי שיא. Early planning for Black Friday, Cyber Monday, holidays and seasonal sales: budgets, inventory, creative and site load.
How we work
- אבחון. Reviewing the feed, campaigns, measurement infrastructure and the site's purchase process.
- הגדרת יעדי רווחיות. What the margin is in each category, the maximum cost per purchase that pays off, and long-term customer value.
- ארגון מחדש של הקמפיינים. Dividing products and campaigns so budget goes to what is profitable.
- אופטימיזציה רציפה. Improving the feed, creative and product pages, and ongoing testing.
- דיווח. Revenue, profit, cost per acquisition and customer value, not just return on ad spend.
Why ROAS alone isn't enough
ROAS, the ratio between revenue from advertising and the spend on it, is the most common metric in e-commerce, but it says nothing about profit. Two products with the same ROAS can be completely different: one very profitable and the other losing money, depending on the margin and the return rate. So we set goals by category and margin, and connect measurement to returns data, so the automated systems push what really pays off for the business.
Read more: What is ROAS, and why isn't it enough to measure profitability? · קניות דרך AI: למה פיד המוצרים הופך לחלון הראווה של המותג
Frequently asked questions
Which commerce platforms do you work with?
The common platforms, such as Shopify, Magento and WooCommerce, and independently developed systems, subject to the ability to connect to the data.
How do you measure profitability and not just revenue?
We connect media data with margin, returns and cancellation data, and set goals by category.
What matters in a product feed?
Titles that contain what people search for, quality images, complete attributes, and up-to-date prices and inventory. A good feed improves both visibility and cost per click.
When should you start preparing for Black Friday?
Preferably at least several weeks ahead. Budgets, creative and inventory need planning, audiences need to be built in advance, and the site and measurement need to handle the load.
Do you also work on the site itself?
We work on category and product pages from an SEO perspective, and on the purchase process from a conversion-rate perspective, in coordination with whoever develops the site.
ראו גם: Performance Campaigns · Organic Search (SEO) · Data & Measurement
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