Influencers & Content Creators

A good collaboration starts with the connection between the brand, the creator and the people who listen to them. We build the idea, choose the right creators and support the content from brief through publishing, amplification and measurement.

Alongside the idea and the content, fit checks, agreements, usage rights and disclosure are a fixed part of the process.

What the service includes

• רעיון קריאייטיבי. Developing the concept and idea of the collaboration, so the content serves the brand while keeping the creator's voice.
• איתור יוצרים ובדיקת התאמה. Finding creators whose audience matches the target audience, checking engagement quality and audience authenticity, not just follower count.
• בדיקת סיכוני מותג. Reviewing the creator's past content and public statements, to minimize surprises.
• הסכמים וזכויות. Defining deliverables, timelines, exclusivity, content usage rights and exit mechanisms.
• גילוי נאות. Clear labeling of marketing content, in line with the law and platform rules.
• תדריך והפקה. A clear brief that leaves the creator their voice, creative guidance and content approval before publishing.
• הגברה ממומנת. Promoting creator content that has proven itself, through the creator's or the brand's accounts.
• מדידה. Reach, engagement, traffic, discount codes and conversions, and contribution to the overall campaign.
• בחינה מוקדמת של מסרים. Before briefing creators, the message can be tested inAudienceLab and sharpened according to the objections that come up.

How we build an influencer campaign

1. מטרה. Is the campaign meant to build awareness, launch a product, drive action, or produce content for use in other channels?
2. בחירת יוצרים. A reasoned list of creators, with audience data and a risk check for each.
3. הסכם ובריף. Closing terms and rights, and delivering a brief that connects the brand's message with the creator's style.
4. הפקה ופרסום. Support, content approval and publishing according to a coordinated schedule.
5. הגברה ומדידה. Paid promotion of the strongest content, and a summary report with insights for the next campaign.

UGC content

UGC (User Generated Content) is content created by users, such as reviews, videos and photos customers share on their own initiative. Alongside it there is UGC-style content that brands commission from creators: review videos, unboxings, demos and everyday product use. Such content doesn't have to be published on the creator's channel, and the brand can use it on its own pages and in paid ads, subject to rights and appropriate labeling.

• איתור יוצרי UGC. Creators who know how to shoot natural content that fits the platform and the audience.
• בריף והפקה. Short scripts, variations of hooks and messages, and brand review before use.
• זכויות שימוש. Securing content usage rights in advance, for the agreed channels and period.
• בדיקה במדיה. Running the content in paid ads, comparing variations and scaling what works.

Big creators or small ones?

There is no single answer. Creators with large audiences suit launches and building broad awareness. Creators with smaller, focused audiences usually bring higher engagement and credibility in a specific field, and suit categories where recommendation matters. Many campaigns combine the two: a few well-known names that generate reach and conversation, and a broad layer of focused creators that builds trust.

Read more: Influencer marketing: how to choose creators by fit, not by followers

Frequently asked questions

What is the difference between UGC and influencer marketing?

In influencer marketing the brand relies on the creator's audience and credibility, and the content is published on the creator's channel. UGC is content users create on their own initiative. With UGC-style content a brand commissions, the brand mainly buys the content itself and uses it in its own channels and in ads, with appropriate labeling. Many campaigns combine the two.

How do you know a creator's audience is real?

We check engagement quality, audience distribution and patterns over time. Such a check helps identify signs of bought audiences or artificial engagement, although it doesn't guarantee full detection.

How do you protect the brand from reputational risk?

The risk can't be eliminated entirely, but it can be reduced through an early check of the creator, content approval before publishing, and contract clauses that allow exiting and removing content if needed.

Can creator content be used in other channels?

Yes, when usage rights are arranged in advance in the agreement. Creator content often works well as a paid ad too.

What is the disclosure requirement?

Paid marketing content must be clearly labeled, so the audience understands it is a commercial collaboration. We make sure of this in every campaign.

How do you measure an influencer campaign?

According to the defined goal: reach and engagement with the target audience, focused traffic, use of discount codes, conversions, and contribution to the performance of the overall campaign.

ראו גם: Social Media Management · Performance Campaigns · כל השירותים

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