Social Media Management

Social is where a brand manages an ongoing relationship with its audience. We build a presence that gives people a reason to follow, respond and come back: content that teaches, interests or helps, and a real conversation with the community.

Most of the time the audience is not in a buying moment. It is interested, comparing and forming an opinion. At this stage, good social media management builds trust, closeness and relevance, and when the moment of decision arrives, the brand is already familiar, understood and liked.

Social as a relationship with the audience

People follow a brand when it gives them something: useful information, inspiration, humor, early access or a sense of belonging. A brand that listens, responds and brings value earns a place in the feed and in the conversation, and is seen as part of its audience's world.

That's why we start with what the audience needs and what interests it, and only then ask what the brand wants to say. The connection between the two is the brand's voice online.

Content that gives value at the consideration stage

At the consideration stage the customer is weighing options. Good content helps them understand, compare and feel confident in the choice, and at the same time strengthens preference for the brand.

• תוכן שמסביר. Short guides, tips and answers to the questions the audience actually asks.
• תוכן שמראה. The product in real use, behind the scenes, the people and the stories of the brand.
• תוכן מהקהילה. Customer experiences, creator content and UGC, which add credibility and context.
• תוכן שמשתתף בשיחה. Responding to seasons, moments and topics that occupy the audience, in a tone that fits the brand.
• הזמנה לצעד הבא. Sign-up, trial, visit or leaving details, once the audience already knows and trusts the brand.

What the social media management service includes

• אסטרטגיה וקול מותג. Who the audience is, what it looks for in the brand, the role of each platform and how the brand speaks.
• רעיונות ותוכן. Concepts, content series, short video, stories and posts, in the language of each platform.
• ניהול קהילה. Everyday conversation with the audience: replying to comments and messages, strengthening ties with engaged followers and identifying what occupies them.
• שיתופי פעולה עם יוצרים. Bringing content creators and influencers into the plan. More on influencers and content creators.
• הגברה ממומנת. Promoting content the audience connects with, to reach new audiences too.
• הקשבה לשיח. Tracking what is said about the brand and the category, as a source of ideas and timely response. More on social listening and reputation management.
• מדידה ולמידה. Quality of engagement, saves and shares, community growth and contribution to brand goals, alongside what the comments teach about the audience.
• MySocial. A system we developed for content planning, post mockups and approvals in one place. More about MySocial.

How we work

1. הקשבה. What the audience says, what interests it, and where the brand stands in the conversation today.
2. אסטרטגיה. Goals, audiences, a role for each platform, content pillars and the brand voice.
3. רעיונות ותוכנית. Content series and key ideas, alongside ongoing planning.
4. תוכן וקהילה. Production, publishing and everyday conversation with the audience.
5. למידה. What sparked responses, questions or shares, and how it shapes the next content.

Social media management for a large brand

A large brand has more stakeholders in content: marketing, customer service, communications and sometimes legal and regulation. We build an approval process that allows timely responses while protecting the brand, and a clear procedure for sensitive cases. The community gets fast, consistent answers, and the brand keeps one voice.

Part of the conversation on social networks is really service requests. Connecting social with the company's service operation is part of the customer experience, and therefore part of the relationship with the brand.

Read more: Social media management for a brand: content calendar, approvals and one voice across all platforms

Frequently asked questions

What does social media management include?

Strategy and brand voice, ideas and content production, community management, creator collaborations, paid amplification and measurement. The goal is to build an ongoing relationship between the brand and its audience.

Which social networks do you work on?

All the major platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube and X. What to focus on is derived from the brand's audience and goals.

How does social content influence a purchase decision?

At the consideration stage the audience compares and forms an opinion. Content that explains, shows and shares customer experiences helps them understand the product and trust the brand, strengthening preference when the moment of choice arrives.

How do you handle negative comments?

We listen, respond to the point and route service requests to the right people. A response policy and a procedure for sensitive topics are defined in advance with the brand, so we can respond quickly and consistently.

How do you measure success on social networks?

By the goal: quality of engagement, saves and shares, growth of an engaged community, traffic to the site and contribution to brand goals, as well as what comments teach about the audience and how the brand is perceived.

Do you also manage paid campaigns on social?

Yes. Paid promotion is part of the same strategy and is managed together with the organic content.

ראו גם: Social Listening & Reputation Management · Influencers & Content Creators · Paid Campaign Management · כל השירותים

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